Meta Ads Specialist (Media Buyer)
Own end-to-end Meta campaigns for lead gen — audiences, budgets, creative tests, and reporting.
- Launch & scale prospecting + retargeting with naming/UTM hygiene.
- Test hooks, creatives, offers; document learnings in Notion.
- Daily pacing, CPL/CPA control, QA with CRM data.
- Weekly updates and proactive experiment roadmaps.
- 1–2+ yrs Meta lead-gen or standout portfolio.
- Testing discipline, Sheets/Excel comfort, crisp comms.




